Wednesday, July 26, 2017


Let’s jump right in, hiring and interviewing takes on many forms with various philosophies in play, Tim Graettinger has developed a philosophy based on the needs of an outdated headhunter, reviewing an outdated HR manual. Perhaps, if today’s headhunters would consider today's date, this is the digital age where a mobile philosophy focused on, who can use the tools of data mining, just might establish a positive interviewing process which gets better results. The past hiring structure is interfering with today’s high tech business needs. On the other hand, to effectively communicate expectations and build confidence, there must be a mutual dependence between HR and the candidate. It would be more productive to open an interview with a real-life business requirements question, which challenges the candidate to create a data model, provided that there is a laptop loaded with RStudio, RapidMiner, KNIME, Microsoft BI and Excel on hand. To generate synergy, the excited candidate is given a time limit to produce the result by clustering data loaded from a csv file. There is no need for a stiff, shake down, criminal investigation, masquerading as an interview to find the right person for the job. Therefore, if the candidate can produce a result within the immediate laptop, data mining environment, then, that is all the proof which is needed for HR to make a hiring decision. Today’s industries are performance based, so the data mining interview must rely on hands-on performance criteria to meet the needs of employers. From the article, it has been found that it is inconceivable to believe that a Graduate student, fresh out of college today, without any real world, data mining, project experience, will be chosen to interview by a Fortune 500 company for a data mining position. This power packed article reinforces the urgent need for all data mining prospects to develop hands on skills, using algorithms quickly as possible, if planning to compete in the data mining arena. Enterprises need people who can use open source data mining tools to cluster data, now! The information presented in the article, has turned a future problem into an opportunity. Greater challenges are on the horizon, now is the time to master RStudio, RapidMiner, KNIME, Microsoft BI, Excel, and gain access to the online repositories for job security. Opportunity is waiting for the person who can see the light, digging through the dark tech tunnel, while running with a backpack full of the latest data mining tools towards success. Generally speaking, the personality of the data miner is of course, a major factor. The positive attitude, backed by confidence, will prevail! ED MAC AUDIO, 436 MEDIA INC.

Monday, September 8, 2014

The New Music Business- Free Music Model

The purpose of today’s blog is to inform the Entertainment Business culture and it’s investors of the changes taking place with Rdio the streaming music service industry’s newest member. In a published report by Ben Sisario Sept.4th 2014, in the New York Times, Rdio has moved into the free music streaming market to compete directly with Spotify, Beats Music, Rhapsody, ITunes and others. The move by Rdio to change its business model from all paid to free was based on the latest trends in the streaming music business. Based in San Francisco, Rdio offers its music in 60 countries. Over the past four years the service was fully paid. However, until recently the company has switched its business model to the so called Freemium model. This business model which is used by the larger companies provides music on the basis that the listener will at some time in the future pay for the subscriptions features. To date “Spotify has 10 million paying users and Rhapsody has two million”. Rdio has moved to the free music model to compete for the users who pay for music subscription features. The published article by Ben Sisario clearly defines how trends spread throughout the web almost overnight. A business which cannot see trends will not last in the Entertainment Industry. When companies like Clear Channel, Apple, Google and Pandora adopt to a trend this signals that it is time to pay attention to the stock prices and join the investment. To make it clearer Cumulus Media announced that it has a 15 percent stake in Rdio’s parent company, Pulser Media, in exchange for promotional services and rich media content. Last year streaming services contributed $1.1billion in revenues to the $15 billion global industry, according to the International Federation of the Phonographic Industry. The strength of the industry is based on the foundation of the subscriber. The listener needs a reason to become a subscriber to a streaming service. Over the past four years I have been a listener with Spotify recently my interest in Rdio has grown. I guess I was curious, the name caught my attention or is it the fact being a musician and publisher I am always looking for a new entertainment outlet. Thank you for being my guest with today’s blog, enjoy Rdio streaming media.) ED MAC AUDIO

Tuesday, August 5, 2014

Entertainment Business Plan Development

Today’s blog is a special presentation that discusses the importance of a business plan for a venture in the entertainment industry. The information is intended to help bring insight to using five important tips for a successful business plan. The tips were contributed by Patrick Hull a professional business plan developer. Mr. Hull has over 25 years’ experience with launching successful companies. He has financial interest in more than thirty companies and he has recently published five articles on entrepreneurship with Forbes. Based in Richmond Va. Patrick Hull is considered an expert in giving business plan development advice. Let’s jump right into the tips by Mr. Hull. The first tip offered by Mr. Hull states that it is necessary to “get rid of the fluff.” He impresses upon the business developer to not waste space on the page with filler language. He says that it is better to directly to the point so that the investor’s time is not wasted. The Idea must be clearly stated and easy to read with the facts. The second tip presented by Mr. Hull states that is better to be realistic. The business person should be honest when considering the challenges and opportunities. If the idea is strong the opportunities will stand out clearly in the plan. The challenges must also be properly reported so the investor can easily make a clear decision on the merits of the idea. The third tip is centered on being conservative when making projections. The business projections must not be hyped with flawed research. All industry projections must have a well-researched target that includes searchable stats. Over stated projection are a waste of valuable time. That brings us to the forth tip which states that the use of visuals will help the investor to see the business idea clearer.” Graphs and charts will the text to flow smoothly.” The visuals will also help to bring the business concept to life. The final tip by Mr. Hull is a reminder for the entrepreneur to be creative. A little bit of creativity will help to grab the attention of the reader and give the plan the edged. The plan must stand out from the rest by adding a quality of uniqueness. To conclude; Patrick Hull has presented five very important business plan development tips which if applied could make the business plan a success.

Wednesday, July 23, 2014

Video Media Streaming

This weeks blog post is concerned with the news which was published July 04,2014 by Reuters/Dave Ruvic concerning YouTube’s decision to postpone their plan to take off videos from their site. All independent record labels that use this service should be concerned with this update. YouTube’s decision in this case could have negative effects on many indie label's consumer reach. A few days before YouTube was to start deleting videos of Indie Labels an event occurred which forced YouTube to back track on, it’s original decision to delete the media. “Complaints were filed with the European Commission urging it to investigate if Google-owned YouTube was abusing its position in the media streaming industry”. It has been reported that YouTube is preparing to launch a streaming service known as YouTube Music Pass, which is similar to other top level streaming services in the market today. According to Google the new service is intended to help musicians. Currently YouTube is reviewing its decision and allowing companies more time to reach a workable deal. YouTube is in a position where it could break the independent indie labels who need video exposure to earn a consumer following. YouTube must act responsibly and include all labels in its new platform without regards to size. Google and YouTube are a powerful force in the entertainment marketing industry. Their efforts to bring streaming media content to the world has been a global success. Being an active independent label my company depends on YouTube for video content exposure. I am certain that YouTube will reconsider its hard-core pressure and allow indie labels to continue to have the freedom of access in this media format. A deal can be reached if the negotiations are balanced and the needs of all parties and considered. It is possible to have a win win out come in this case. ED MAC AUDIO

Sunday, July 6, 2014

The Band Agreement Review

The purpose of this blog is to report a matter of great importance The Band Agreement. To bring this idea to the attention of Artist Managers and Bands I will address a recent law suit filed in The LA Superior Court by David Palmer former singer with Steely Dan. Eric Gardner has posted an article on which details the news behind why Mr. Palmer sued Steely Dan over Digital Royalties. It appears that Sound Exchange, a digital performance rights organization has a policy which excludes paying band entities. However, the featured artist are directly paid. According to Palmer the written agreement that established Steely Dan 1972 provides a one-sixth percentage share of all royalties earned on songs in which he performed. David Palmer is an original band member who left the group in 1973. Under the agreement Sound Exchange and Steely Dan Inc. will have to settle the royalty payments with Mr. Palmer. The law suit filed in this case is an example of why bands must understand the need for an enforceable contract. The initial band agreement goes beyond friendship. Maggie Lange is an expert in the field who shares great advice concerning band agreements. Artist managers must be able to explain the business behind the band agreement as part of the artist management cycle. The idea here is to keep the band functioning for the financial success of all of the members. In order for this to be consistent with law the band must have an internal agreement which insures payment of future royalties in the proper percentage for members who signed the agreement. This law suit in my opinion is a landmark example of a band agreement that worked out. With changes in technology digital rights have come to the front of the stage. The digital foot print leads the way to income for all artist who have a clear written band agreement. Posted by ED Mac at 1:17 PM ED MAC AUDIO